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Privacy Policy

At Baseline Vision, (“Baseline Vision” or “We“), we recognize that privacy is important. This privacy policy (“Privacy Policy”) applies to the access to Baseline Vision’s website (the “Website”), the use of the services available through the Website (collectively, the “Services”).When you, the user (the “User“) uses the Services, your PII will be processed subject to the terms of this Privacy Policy. Please read our Privacy Policy carefully to get a clear understanding of how We organize, collect, use, protect or otherwise handle your PII in accordance with our Website.You are not legally required to provide personal information, however in order to enable you to access and use the Services We require that you provide personal information pursuant to this Privacy Policy. By using the Services you consent to this Privacy Policy, inclusive of the terms described herein.If you have any questions about this Privacy Policy, please feel free to contact us at: support@baselinevision.com.You hereby acknowledge, agree and explicitly consent of your own free will and although not necessarily required to do so under law, that your personal information, will be stored, processed, used, held and managed by Baseline Vision and/or on our behalf in accordance with applicable law.

1. Data Collection

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We receive, collect and store any information you enter on our website or provide us in any other way. In addition, we collect the Internet protocol (IP) address used to connect your computer to the Internet; login; e-mail address; password; computer and connection information and purchase history. We may use software tools to measure and collect session information, including location, type of browser and version, operating system, referral source, visit length, page views and website navigation paths, as well as information about the frequency and timing of your use of the Services, page response times, page interaction information, and methods used to browse away from the page. We also collect personally identifiable information (including name, email, password, communications); payment details (including credit card information), comments, feedback, product reviews, recommendations, and personal profile. We may use cookies as a source of User Data

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When registering on our Website you may be asked to enter your name, email address, telephone number, financial information, or other details (“Entered Data“). You are the source of such data, and such data may be processed for the purposes of operating the Website, providing the Services, ensuring the security of the Website and Services, maintaining back-ups of our databases and communicating with you.

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Please note that Baseline Vision doesn’t have control over how any third party uses or discloses the personal data it collects about you such as Payment information, shipping address, billing address, phone number, company name (if applicable), credit card number, expiration date and security code, or account details at payment processing services such as PayPal and payment preferences.

2. Data Uses

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Baseline Vision processes the personal data described in Section 1 as necessary for the performance of its Services; to comply with our legal and contractual obligations; and to support our legitimate interests in maintaining, improving and advertising our Services. These include understanding how our Services are used, and how our Services, campaigns and other activities are performing; gaining insights that help us dedicate our resources and efforts more efficiently; marketing, advertising and selling our Services; providing customer service and technical support; and protecting and securing our Services, ourselves and the organizations and individuals we engage with.Baseline Vision operates in many countries around the world. Therefore, please note that if you reside or are using the Services in a territory governed by privacy laws under which "consent" is the only or most appropriate legal basis for the processing personal data in the manners described in this Policy (in general, or specifically with respect to the types of personal data you expect or elect to be or have processed by or via the Services), your acceptance of our Terms of Use and this Privacy Policy will be deemed as your consent to the processing of your personal data for all purposes detailed herein. If you wish to revoke such consent, please contact us support@baselinevision.com.  We do not sell your personal information for the intents and purposes of the California Consumer Privacy Act (CCPA).Specifically, we use your data for the following purposes:

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- to facilitate, operate, and provide our Services;

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- to authenticate your identity and allow you to access and use our Services;

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- to provide you with customer care, assistance and technical support services;

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- to further develop, customize and improve the Services, and to improve your user experience, based on common or personal preferences, experiences and difficulties;

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- to facilitate and optimize our marketing and advertising campaigns, ad management and sales operations, and to manage and deliver advertisements for our products and Services more effectively;

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- to contact you with general or personalized service-related messages, or with promotional messages, in accordance with Section 8 below, and to facilitate, sponsor and offer certain events and promotions;

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- to support and enhance our data security measures, including for the purposes of preventing and mitigating the risks of fraud, error or any illegal or prohibited activity;

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- to create aggregated statistical data, inferred non-personal data, or anonymized or pseudonymized data (rendered non-personal), which we or our business partners may use to provide and improve our respective services, or for any other purpose; andto comply with our legal, regulatory, compliance and contractual obligations.

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- We may process information that you provide to use for the purpose of subscribing to our email notifications (“Notification Data“) provided that you have specifically consented to receive the same. The Notification Data may be processed for the purposes of sending you relevant Notification Data.

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- We may process information contained in or relating to any communication that you send to us (“Correspondence Data“), for example, when signing up for our newsletter or responding to a survey. The Correspondence Data may include communication content and/or metadata associated with such communication. The Correspondence Data may be processed for communicating with you and record-keeping.

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- We may collect and retain metadata and statistical information concerning the use of the Services which are not subject to the deletion procedures in this Privacy Policy and may be retained by us for no more than required to conduct its business. Some data may be retained also on our third-party service providers’ servers in accordance with their retention policies. You will not be identifiable from this retained metadata or statistical information.

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- We may process any of the types of data described in this Section 1 if We are required to do so by court-order, any legal obligation to which We are subject, or when necessary, for the establishment, exercise or defense of legal claims. The legal basis for this processing is our legitimate interests, namely of Baseline Vision’s legal rights, your legal rights and the legal rights of others.

3. Data Storage

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Our company is hosted on the Webflow platform. Webflow provides us with the online platform that allows us to collect your information. Your data may be stored through Webflow data storage, databases and the general Webflow applications. They store your data on secure servers located in The United States, where Webflow is based.

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Our company is hosted on the Webflow platform. Webflow provides us with the online platform that allows us to collect your information. Your data may be stored through Webflow data storage, databases and the general Webflow applications. They store your data on secure servers located in The United States, where Webflow is based.

4. Data Retention

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We retain your personal data for as long as it is reasonably necessary to provide you with our Services and offerings and to maintain and expand our relationship;to comply with our legal and contractual obligations; or to protect ourselves from any potential disputes (e.g. as required by laws applicable to log-keeping, records and bookkeeping, and in order to have proof and evidence concerning our relationship), all in accordance with applicable laws and regulations.Please note that except as required by applicable law or our specific agreements with you, we will not be obligated to retain your personal data for any particular period, and we are free to securely delete it or restrict access to it for any reason and at any time, with or without notice to you. Please also note that we do not collect, nor retain your payment information, it is transferred directly to the relevant Service Provider (as per Section 6 below). We only retain a token of such payment information (which cannot be used to reidentify it) and the chosen payment method.

5. Data Sharing

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Legal Compliance: in exceptional circumstances, we may disclose or allow government and law enforcement officials access to your personal data, in response to a subpoena, search warrant or court order (or similar requirement), or in compliance with applicable laws and regulations, with or without notice to you. Such disclosure or access may occur if we believe in good faith that: (a) we are legally compelled to do so; (b) disclosure is appropriate in connection with efforts to investigate, prevent, or take action regarding actual or suspected illegal activity, fraud, or other wrongdoing; or (c) such disclosure is required to protect our legitimate business interests, including the security or integrity of our products and Services.Service Providers: we engage selected third-party entities to perform services complementary to our own. Such Service Providers include hosting and server co-location services, communications and content delivery networks (CDNs), internet service providers, operating systems and platform, data analytics services, marketing and advertising services, data and cyber security services, fraud detection services, billing and payment processing services, shipping and handling services, web analytics, e-mail and SMS distribution and monitoring services, session or activity recording services, remote access services, performance measurement, data optimization services, social and advertising networks, content providers, support and customer relation management systems; and our business, legal, financial and compliance advisors (collectively, “Service Providers“). These Service Providers may have access to your personal data, depending on each of their specific roles and purposes in facilitating, supporting and enhancing our Services, and may only use it for such purposes.Third-Party Websites and Services:our Services may include links to third-party websites, and integrations with third-party services. Such websites and third-party services, and any information you process, submit, transmit or otherwise use with such websites and third-party services, are beyond the scope of Baseline Vision’s Terms of Use and Privacy Policy and will therefore be governed by such third-party’s terms and privacy practices and policies, and not by this Privacy Policy. We encourage you to carefully read the terms and privacy policies of such websites and third-party services.Protecting Rights and Safety: we may share personal data with others if we believe in good faith that this will help protect the rights, property or personal safety of Baseline Vision, our Prospects, Users, Players, or any members of the general public.Should Baseline Vision undergo any change in control or ownership, including by means of merger, acquisition or purchase of substantially all or part of its assets, or will be considered or found eligible for a governmental grant and/or a potential investment, personal data may be shared with the parties involved in such an event. If we believe that such event might materially affect your personal data then stored with us, we will notify you of this event and the choices you may have via e-mail or prominent notice on our Services.Additional Sharing: we may share your personal data in additional manners, pursuant to your request or explicit approval, or if we are legally obligated to do so, or if we have successfully rendered such data non-personal, non-identifiable and anonymous. We may transfer, share or otherwise use non-personal and non-identifiable data at our sole discretion and without the need for further approval.

6. Cookies and Tracking Technologies

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Baseline Vision uses cookies and other technologies for performance, tracking, analytics, personalization purposes and in order to provide you with a better experience. We may share non-identifiable/aggregated extracts of such information with our partners for our legitimate business purposes.Cookies:cookies are small text files that are stored through the browser on your computer or mobile device (for example, Google Chrome or Safari) when you visit a website. Some cookies are removed when you close your browser session - these are the “session cookies”. Some last for longer periods and are called “persistent cookies”. We use both types of cookies to facilitate the use of the Services’ features and tools. Whilst we do not change our practices in response to a “Do Not Track” signal in the HTTP header from a browser, you can manage your cookies preferences, including whether or not to accept them and how to remove them, through your browser settings. Please bear in mind that disabling cookies may complicate or even prevent you from using the Services. Google Analytics:we use Google Analytics to collect information about the use of our Services. Google Analytics collects information such as how often you visit the Services, which pages you visited when doing so, and which other sites they used prior to coming to our Services. We do not merge the information collected through the use of Google Analytics with personally identifiable data. Google’s ability to use and share information collected by Google Analytics about your visits to and use of the Services is restricted by the Google Analytics Terms of Service and the Google Privacy Policy. You can learn more about how Google collects and processes data specifically in connection with Google Analytics here. Further information about your option to opt-out of these analytics services is available here.Facebook/TikTok Pixels: we use Facebook/TikTok Pixels to customize our advertising and to serve you ads on your social media based on your browsing behavior. The Facebook/TikTok Pixels store a cookie on your device to enable us to measure the effectiveness of ads for statistical and market research purposes. Facebook/TikTok may link this information to your account and also use it for its own promotional purposes in accordance with Facebook’ Data Usage Policy or TikTok’s Privacy Policy. To learn more about our cookies practices, please visit our Cookie Policy

7. Communications

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We engage in service and promotional communications through e-mail and phone.Service Communications: we may contact you with information regarding our Services such as notifications of changes or updates to our Services (billing issues, login attempts or password reset instructions, alerts and notifications concerning anomalies detected by our Services, abandoned cart emails, surveys, etc.). You can control your communications and notifications in accordance with the instructions included in the communications sent to you. Please note that you will not be able to opt-out of receiving certain service communications which are integral to your use.Notifications and Promotional Communications: We and may also notify you about new features, additional offerings, events, webinars, special opportunities or any other information we think you will find valuable. We may provide such notices through any of the contact means available to us (e.g., phone, mobile or e-mail), through the Services, or through our marketing campaigns on any other sites or platforms. In order to control your notifications settings please follow the instructions included in the promotional communications sent to you. If you do not wish to receive such communication, you may also notify us by sending an e-mail to: support@baselinevision.com.

8. Data Subject Rights

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Individuals have rights concerning their personal data. If you wish to exercise your privacy rights under any applicable law, including the EU General Data Protection Regulation (GDPR), or the CCPA, such as the right to request access, rectification, or deletion of your personal data held by Baseline Vision, your right to restrict or object to such personal data’s processing, or to port such personal data – please contact us by e-mail at: support@baselinevision.com.Please be advised that deleting your personal data stored by Baseline Vision will adversely affect your use of our Services. Please note that such rights are not absolute. There are instances where applicable law or regulatory requirements allow or require us to refuse to provide some or all of the personal data that we hold about you. In the event that we cannot accommodate your request, we will inform you of the reasons why, subject to any legal or regulatory restrictions.Please also note that we may require additional information, including certain personal data, in order to authenticate and process your request. Such additional information may be then retained by us for legal purposes (e.g., as proof of the identity of the person submitting the request), in accordance with Section 4 above. We may redact from the data which we will make available to you, any personal data related to others.

9. Roles and Responsibilities

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Certain data protection laws and regulations, such as the GDPR or the CCPA, typically distinguish between two main roles for parties processing personal data: the “data controller” (or under the CCPA, “business”), who determines the purposes and means of processing; and the “data processor” (or under the CCPA, “service provider”), who processes the data on behalf of the data controller (or business). Below we explain how these roles apply to our Services, to the extent that such laws and regulations apply.Baseline Vision is the “data controller” of its Visitor and User data. With respect to such data, we assume the responsibilities of data controller (solely to the extent applicable under law), as set forth in this Privacy Policy. In such instances, our Service Providers processing such data will assume the role of “data processor”.

10. Additional Information and Contact Details

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Updates and Amendments: we may update and amend this Privacy Policy from time to time by updating this Policy on our Website. The amended version will be effective as of the date it is published. We will provide prior notice if we believe any substantial changes are involved via any of the communication means available to us or via Services. After such notice period, all amendments shall be deemed accepted by you.External Links: while our Services may contain links to other websites or services, we are not responsible for their privacy practices. We encourage you to pay attention when you leave our Services for the website or application of such third-parties, and to read the privacy policies of each and every website and service you visit. This Privacy Policy applies only to our Services.Minors: Our Services are not designed to attract Minors under the age of 18, we do not knowingly collect personal data from Minors and do not wish to do so. If we learn that a person under the age of 18 is using the Services, we will attempt to prohibit and block such use and will make our best efforts to promptly delete any personal data stored with us with regard to such minor. If you believe that we might have any such data, please contact us by e-mail at support@baselinevision.com.